President and CEO of Hello FM 106.4, in two years, Rajeev has created the most popular, wide-spread radio station in Tamil Nadu today. The key to its success is quite simple – more music and short, engaging conversations. He believes that the workplace should be fun, devoid of one-man armies and all about brainstorming and sharing. With a knack for bringing the best out of his team at Hello FM, he relies on meeting quality and commitment, with no compromises. As part of his endeavours to strengthen the household name that Hello FM has become, he enjoys organizing events, from conceptualizing to dirtying his hands studying the nuts and bolts of the machinery. When work does not beckon, Rajeev enjoys his cars, long rides and stopping at the club.