He needs no introduction, and is known to one and all as one of the most self-driven entrepreneurs of his time. Concentrating on MIS, nothing else speaks more clearly than facts and figures. With a number of start-ups under his belt, Adityan believes in granting autonomy of creativity and decision to whomever he hands the mantle of responsibility. Following in the footsteps of his illustrious family, he has been brought up with one mantra – whatever we do, we should be No. 1. With a thirst for venturing into fields in media which were previously unexplored, he is keenly interested in brand extension and furthering the recall value of Hello FM, the No. 1 radio network in Tamil Nadu.