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Hello Nimishyam BBC Vishayam
Hello FM, owned by Malar Publications Group, has joined hands with BBC Radio to provide some of its content. One of the reasons for this strategic tie-up is the possibility of a Government nod to air news and current affairs, which could help the FM station grow further and allow it to play a much larger role. Hello FM, which is predominantly a Tamil FM station, also plays English songs on weekends and generates its creatives in-house. Hello FM claims to have generated revenues worth Rs 70 million for the first quarter this fiscal, a growth of over 40 per cent as compared to the same quarter last year. Following this partnership, there would be capsules of 60-90 second duration, titled ‘Hello Nimishyam BBC Vishayam’, which means... (click to read more)